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WE ARE SPARQ MARKETING
Empowering business and sports brands.DISCOVER -
LIVE WHAT YOU LOVE
Connecting communities and fans with brands. -
SHARPEN YOUR VISION
Exploring the boundaries of what you know and the stories you tell.
OUR MISSION
We believe in the power of creative thinking and design to shape perceptions and inspire action.
Our mission is to work with Businesses, Sports, Local Government and Community organisations to inspire and engage New Zealanders across the country.
Let’s get strategic! We build a plan to elevate your brand, engage with customers, partners and fans.
Our expertise is in balancing the pressures of harnessing community support, whilst developing a sustainable commercial business model.
ELEVATE.
Insights and strategic thinking to understand where your organisation stands and the opportunities that exist now and in the future.
ENGAGE.
Marketing initiatives to keep you relevant and connected with customers, fans, members and the wider public. What you say, where you say it and how you listen.
EMPOWER.
Passionate customers, loyal partners and tireless volunteers are the heart of any organisation. Develop strategies to empower and activate your ecosystem in a sustainable long term structure.
“Talent wins games, but teamwork and intelligence wins championships.”
Michael Jordan - Basketball LegendOUR TEAM
THIS IS WHO WE ARE

Andrew Charlesworth
Captain of Ideas
Julie Costello
Project Manager
Mike Mcvey
Digital & Social
James Russell
Wordsmith
Dion Hendrikz
Brand Designer
James Heffield
PR CopywriterWORK
PROJECTS WE`RE PROUD OF

Yachting NZ
Digital, Insights, Membership, Strategy
Iyengar Yoga North Shore
Community, Digital, Events, Membership, Strategy
NZ Recreation – Pool Test
Community, Strategy
NextStep
Digital, Sponsorship, Strategy
Big Street Bikers
Digital, Fans, Strategy
Amazon Surf Skate
Events, Sponsorship, Strategy
360FLY
Digital, Fans, Sponsorship, Strategy
Magical Park
Community, Digital, Insights, Strategy
OKI 24HR – The Worlds Toughest Dinghy Race
Community, Events, Sponsorship
Skateboard New Zealand
Digital, Sponsorship
Soundsplash Music Festival
Community, Events, Strategy
NZ Black Sticks – Road to Rio
Community, Digital, Events, Fans, Membership, Strategy
New Zealand Recreation Association
Digital, Insights, Strategy
Weta Marine
Community, Digital, Fans, Strategy
Dynamic Rehab Physiotherapy
Digital, Strategy
SERVICES
THE THINGS THAT WE DO WELL
GOT A MARKETING PROJECT OR CHALLENGE?
CONTACT USNEWS JOURNAL
THOUGHTS AND COMMENTARY
Active NZ Survey 2017
10 Principles to Running a Great Charity Event
6 things the American NFL can teach us about fan engagement
What Your Brand and Usain Bolt Have in Common
SportNZ – Sports participation and digital media insights
Guide to Intellectual Property for sporting bodies
Developing a Content Marketing Strategy for your Sport
CONTACT
andrewc@sparq.co.nz
ADDRESS
8 Antares Place, Albany
Auckland 0620
PHONE
+64 27 492 9929
